About the project
The Centers for Psychiatric Excellence (COPE) are a chain of specialized psychiatric centers that utilizing cutting-edge treatment methods to help some of the most dire patients. We created a brand mark for them that is modern, clean and unique. It uses a string interlocking circles to promote a cycle of care to create the main acronym. To complement the name, we created a unite icon that represents the human brain and how they are connecting the strands to help heal it.
After the branding, we created a comprehensive website for them. It was designed to be inviting and a place where patients can feel welcome and hopeful. With four initial sites across the east coast and more to follow, we gave each location their own page with important information, interactive map, director profile and online portal for patients to complete the necessary paperwork.