About the project
CORE Digital Talent places digital artists and designers into freelance and career opportunities. It is a part of a larger staffing agency with multiple specialties. Recently, the parent company changed their visual brand over to a nature theme, and all the divisions within it must conform to that theme. But what does nature have to do with digital talent? Well, we brainstormed and created a unique look and tone that falls within the parent company’s guidelines, but stands this division apart from the others. Instead of just showing on ‘general nature’ we focused on tools and objects that let people enjoy nature and reach goals—much like the talent that CORE Digital Talent places to use their tools to reach the client’s goals.