About the project
Julie Tran Deily, the very successful food and travel blogger behind thelittlekitchen.net, asked us to develop her a personal brand. Under this brand, Julie is promoting her coaching, speaking and other talents that she has developed over the years of creating a name for herself in the blogging world. Knowing Julie’s always smiling personality, we wanted to create a brand that really captured her fun, but professional nature. We also had to utilize a small element that carried over from the blog, the yellow heart. Displaying her first name in a refreshing script font that we slightly customized, it gives a welcoming feel, almost as if she wrote in there herself, and accented with our heart graphic. The rest of her name sits nicely in a little pocket below it in a very clean sans serif. And all of it is (almost) wrapped in a nice and clean professional box…except for those points where Julie breaks out and lets her personality shine through.