About the project

NYIT took an opportunity to convert a vacant movie theater on Manhattan’s famous Broadway—and near their city campus—into a world-class presentation space. Their largest problem was standing out among the large number of prime theaters in the area. Using striking black and yellow foil stamping on black paper, along with the actual city-street overview printed in silver, we could instantly tell the reader that the theater is located in the heart of the city. The promotional package included a booklet brochure that highlighted the theater’s amenities, fact sheets and letterhead to customize the package and a custom folder to hold it all together.

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