CASE STUDY

CAN A COOKIE SAVE A LIFE?

You bet it can! And 96,000 of them can start a movement. When the founder’s son was diagnosed with a rare form of pediatric cancer, and the funding wasn’t available for his treatment, she and other volunteers took to their kitchens. Their bake-a-thon raised over $420,000 for the research.

Today, Cookies for Kids’ Cancer inspires people to be “Good Cookies” and host grassroots fundraising efforts in all 50 states. Their efforts have resulted in over $18 million granted to pediatric cancer research centers across the country.

Services Utilized

Creative Direction
Web Design
Branding
Communications
Package Design

Our Role

We are proud to be a creative partner with Cookies for Kids’ Cancer and help in their mission to raise funds and awareness of pediatric cancer and the lack of research funding.

Brandkeeper

We maintain the visual identity for the foundation throughout each touchpoint. From printed materials, packaging elements, and digital interaction, we ensure the message is clearly presented.

Creative Direction

Cookies for Kids’ Cancer relies on us to help present their message in unique and impactful ways.

Web Design and Development

We assist in keeping the foundation’s website up-to-date with the latest news and initiatives. We also help in creating the digital presence for any new special programs or events.

THE GOOD COOKIE CLUB

Branding

Brochures

Social Media

ART IN AUGUST CAMPAIGN

What was once an in-person fundraising event had to move online due to Covid. We created an easy-to-navigate site to sell artist-designed collectible plates to raise funds.