CASE STUDY

GRATITUDE IN A BOX

In 2003, founder Carolyn Blashek met a young soldier on leave from a war zone for his mother’s funeral. He confided in her that he had no one left at home to support him or come home to. Right then, she realized that troops must believe that someone at home cares about them as an individual.

From starting in her living room, Operation Gratitude has sent out millions of care packages consisting of handwritten letters, hand-made gifts, personal care items and sponsored products. These care packages lift the spirits of millions of deployed troops, recruit graduates, veterans, military families and first responders.

Services Utilized

Creative Direction
Branding
Web Design
Communications
Digital Marketing

Our Role

Our creative partnership with Operation Gratitude has been a rewarding experience, by being able to help support our Armed Forces and overseas troops

Brandkeeper

One of our first challenges was to refresh the branding while keeping the original integrity intact. We then created comprehensive branding guidelines for the organization.

Creative Direction

Operation Gratitude relies on us to create unique and informative pieces that speak to a wide range of audiences.

Specialty Web Design

We help create digital solutions and campaigns that exist outside their general website.

12-DAYS OF GRATITUDE CAMPAIGN

For the important holiday giving season, we were looking for a unique way to engage with their audience and highlight the multiple opportunities to get involved. So we created a digital Advent-style calendar where over the span of 12 days, a new gift box would unlock with a new fund-raising or volunteering opportunity. The messaging enticed viewers to visit the site every day over the campaign, and we generated over 4,000 unique page views.